Tourism In Kerala
Kerala is a state that is located on the Malabar Coast of south India. Historically, Kerala was known as Keralam and it was founded in the year 1956 as a result of bringing together the regions that spoke the Malayalam language. This happened because of the state reorganization act that was legislated in the year 1956 in which the boundaries of India’s territories were changed by organizing them based on tribal lines. Kerala is one the largest Indian state in terms of population and it consists of fourteen districts with its capital known as Thiruvananthapuram. In this state, the Malayalam language is widely spoke and because of that, it is the official language of Kerala. This paper describes tourism in Kerala.
Kerala is famous for its tourism and one of the tourist destinations in the world that is very popular. Some of the initiatives in the tourism sector of Kerala are its ecotourism in which tourism from all over the world visit natural areas undisturbed and preserved for tourists. Another initiative famous in Kerala is beautiful backwaters where tourists attend boat races and touring. Its culture and traditions are unique and these are some of the factors that make Kerala famous and popular among other tourist destinations in the world. The sector of tourism has contributed immensely to the economy of Kerala and its growth rate is at thirteen percent. Kerala was quietly unknown region in the country until early 1980s where tourism development movement launched campaigns to market for the tourism and since then, the government has always supervised all the tourism hope for Kerala.
Tourism in Kerala has transformed itself into one of the most popular and comfortable tourist places in India. The slogan Kerala God’s Own Country is a global brand that is used to promote its tourism sector. Kerala is considered one of the places with the highest brand that attracted more than half a million of foreign visitors in the state in the year 2010. Kerala is established for both domestic and foreign arrivals of tourists and its main agenda is to promote ecotourism which points to the adventures of the wilderness, the local culture, and welfare of the local population of people around this region. Kerala’s government also started the Grand Kerala Shopping Festival in 2007 which is held annually to promote tourism even further.
Beaches are major attractions in Kerala which attract tourists. Multiple cultures and traditions are found along the coast line and here fishermen are also found. Beaches in Kerala offer a very unique adventure that will always be recalled. Kerala culture is a major attraction for tourists. Many famous writers, philosophers, reformists, and poets have risen from this region because of rich culture. This rich culture has transformed Kerala into a one of the most visited places. Kerala home stay is also a major tourist attraction in this region in which homes are rented to tourists who want to tour the attractions of Kerala. These homes are made to suite the rural life and offer unique culture and lifestyle of the Keralists to the tourists. Kerala Medical is another major attraction which has marketed the brand of this region because of both modern and traditional method of treatment such as meditation and yoga.
In conclusion, Kerala is a state that is located on the Malabar Coast of south India. Historically, Kerala was known as Keralam and it was founded in the year 1956 as a result of bringing together the regions that spoke the Malayalam language. Kerala is famous for its tourism and one of the tourist destinations in the world that is very popular. Kerala has one of the highest brands in tourism that has attracted many tourists both domestic and foreign and this has contributed to the economy of the state of Kerala. Some the major attractions include; beaches, backwaters, hill stations, waterfalls, and wildlife.
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