Digital India Campaign
India is currently experiencing a faster economic growth in the world especially the cash transactions. Therefore, technological development in the country plays a critical role in the country’s development. The government of India has taken a necessary step to embrace technological advancement especially on a digital platform that was launched on July 1, 2015, called the Digital India Campaign at Indira Gandhi Indoor Stadium in Delhi. On the same note, on the “Republic Day” on 26th January the same year, many schools in India organized competition especially on short essays, paragraph writing based on the digital platform. This advantageous initiative of the government of India leads to the creation of awareness for the Indian population on the benefits of digital. It is noted that the majority of the population in India even though are learned, more than 50 percent of the population are not aware of the internet and the importance of digital. Therefore, digital campaign and education would result in the improved awareness of digital among the Indian population.
The digital India initiative was created by the government to ensure that all the government services are electronically managed and availed to the public through internet connectivity. Therefore, the three key visions for the Digital India Campaign include enabling the digital infrastructure to be a utility to the citizen due to the availability of the high speed of the internet to deliver all services to the citizens. This will help the citizens to feel more secure through protected authentication, and provision of unique identity on the digital platform. The services will encompass the use of mobile phones and bank accounts for the transaction in the digital space beside ensuring easier access to services located in the cloud. Secondly, the digital campaign ensures availability of services on demand. This is accomplished through the seamless integration of the departments and jurisdictions in real time on the mobile platform as well as the internet. Therefore, all citizens have equal accessibility to electronic and cashless transactions as well as improving on the leverage of Geospatial Information Systems (GIS). Lastly, the government of India is determined to empower citizens digitally. When Indian citizens are empowered digitally, they will be able to access all the resources by themselves in Indian language as well as participate in collaborative digital platforms. Besides, the citizens will not be able to submit documents physically to the government offices.
On a separate, not the program was done to kick start dwindling investment rate in the technological sector as well as for bridging the gaps that exist between the digital segments in the nation. Therefore, the digitally empowered society will be able to benefit from the created jobs in the country. The two-way digital platform further aims at benefiting both the service providers and consumers through the integration of the citizens in the digital platform, centralizing the government departments as well as speeding up all the developments in the country.
In ensuring that Indian digital campaign becomes effective, the digital infrastructure will be viewed as a utility that will foster growth and transformation to a cashless economy. It is noted that a cashless economy enhances reduction of corruption as well as diminishes fake currency notes. Thus, the campaign was done alongside Digi Locker that reduces the use, loss, misuse and troubles in the processing of physical documents. In addition, it will entail Swachh Bharat Mission (SBM) Mobile app that helps with downloading processes to support Swachh Bharat Mission.
In conclusion, Digital Campaign in India that was launched by the Prime Minister has transformed India into a nation that shifts to a cashless economy. This is due to the digitalized citizens who operate most of the transactions on cloud-based platforms. Therefore, people are able to engage in the governance through discuss, disseminate and do. In addition, it enables the government to achieve online goals as well as ensuring that citizens digitally login to their documents easily.
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